Objective

The Oregon Chapter of the American Society of Interior Designers serves a membership base that is spread out over 98,000 square miles. Members often drive 300 miles one way to attend the annual conference and vendor fair. Travel time and cost has been a barrier to some of the membership that would like to attend.

A solution was needed for providing members who cannot travel and would like to attend the meeting online. Ideally the online attendees would be able to view the presenter, powerpoint slides, and also be able to chat with one another.

Solution

Blaze Streaming Media was able to deliver an experience that engaged online attendees without impacting the schedule or energy at the event. “Interior Designers are very visual and I was worried about using a traditional camera and operator placed in the middle of the room” says Joe Christensen of Blaze Streaming Media. “Instead of camera platforms manned by cameramen I brought in broadcast quality robotic cameras that were able to be mounted discreetly. This allowed us to provide a great multi-camera experience for the online attendees without changing the look or energy in the venue.”

The event was marketed to the Oregon ASID membership list and LinkedIn. The keynote speaker sent out a last minute email to 400 colleagues inviting them to join in. The Oregon based event quickly grew to include online participants in Texas, Georgia, and California. The event sessions have been recorded and will be available for online viewing. The chapter will be able to use highlight reels in marketing for next year’s event.